“The Picklr, Pickleball Kingdom, and Dill Dinkers are using regional developer strategies to expand their market share. Regional developers are responsible for recruiting prospective franchisees and providing support and training on behalf of the franchisor. These strategies are risky for a brick-and-mortar concept, especially for one as new as pickleball. Franchisees with no experience in operating a pickleball business, or any business, are responsible for selling franchises to other new franchisees and then training and supporting them. Additionally, Pickleball Kingdom employs master franchisee8 agreements, where master franchisees enter agreements with unit franchisees on behalf of the franchisor. Fees are split between the franchisor and the master franchisee. While this strategy can drive rapid growth, it is risky because unit franchisees do not sign agreements directly with the franchisor and must rely on master franchisees who may lack the resources to adequately support them.”

- Page 14 of Pickleball Industry White Paper